Nati Sports Heads Presents...

Nati Sports Heads Presents...
Caption This! Twitter & Facebook Contest

Monday, June 22, 2015

Interview with Brandon Chandler, Cincinnati Taxi

Brandon Chandler has lived in Cincinnati most of his life. He currently runs his own cab business in the city. He began driving for a company called Emerald Taxi three years ago. He left that company over a year ago and began his venture with Cincinnati Taxi. The company has quickly become one of the most popular cab companies in the Cincinnati area. The company sticks out amongst the other cab companies because Brandon makes it a priority to connect with his customers.

Danielle Jewell: What are your responsibilities, and which integrate marketing and business objectives for your organization and/or clients?

Brandon Chandler: I’m responsible for a little bit of everything. I take trips, schedule trips, communicate company information with other drivers. I do marketing for the company. The company has an app that makes it simple for customers to order their cab and track it. The advertising I do for the company is mostly by word of mouth. I advertise through Google as well. When I first started in the business, I went to hotels all over the city and dropped off business cards, and spoke with managers. Many hotels in the area contact our company when their customers need cabs.

Danielle Jewell: What methods of communications does your company use to reach the public and how are they effective?

Brandon Chandler: Well, mostly I communicate about my company directly to my customers. I speak to many people everyday, so this seems to be the most effective way to advertise. I just started advertising through Google, so I’m hoping to see a good response from that. We have also had good feedback from the app.

Danielle Jewell: What are some examples of communication strategies you have used to achieve success?

Brandon Chandler: It is too early to tell with Google and the app, but our company’s customer service has been the most successful communications strategy. I make it a priority that we keep our cars clean, and keep drivers who have good customer service skills. In the cab business, sometimes this is all you need to stick out. We do that, and then have the name Cincinnati Taxi with bright neon green cars. We stick out, in a good way.

Danielle Jewell: How has your public relations practice affected the reputation of your company?


Brandon Chandler: We have great public relations as a company. The cab business in Cincinnati does not have the best reputation. I hear complaints all the time about dirty cars and mean drivers. I want to make sure my company does not have that reputation. Keeping our cars clean and being decent to people isn’t difficult, so that has been one simple way to stand out and create positive public relations for the company.

Monday, June 15, 2015

Campaign Video




Campaign Social Media Schedule

Images will be posted for the game, Name That Bengal, starting Sunday September 13th at 1:00 p.m. The following Tuesday at 1:00 p.m. the contest will close. We will announce the winner at 6:00 p.m. This will continue all season the Sunday before every home game.


Images will be posted for the game, Caption This, starting Monday September 14th at 1:00 p.m.  The following Wednesday at 1:00 p.m. the contest will close. We will announce the winner at 6:00 p.m. This will continue all season the Monday before every home game.

Campaign Spokesperson: AJ Green






(THIS IS NOT REALLY A POST BY AJ GREEN. IT IS PART OF A SCHOOL PROJECT)


In 2011, I was picked fourth overall to become part of the Cincinnati Bengals organization. It was one of the best days of my life. The Cincinnati Bengals fan base has made my experience with this organization even better than I could have imagined. When I heard about the “Social Media Ticket Giveaway”, I knew I had to be apart of it. This campaign offers some of the best prizes, and it is free to enter.

As a team, we are extremely optimistic about this upcoming season. Although I am not from Cincinnati, I can still sense the passion of the Cincinnati fan. This city deserves a team that wins. It is obvious that this team has potential to win; now we just need to work hard as a team to make it happen. I have continued to work hard on my game all off-season, and know other guys have been doing the same. We are a different team this season. Our starters are healthy, and we have grown as a team. This team is going to be hard to beat. I am looking forward to getting the season started, so we can prove to ourselves and everyone else that we are the team to beat.


This social media campaign is great for the fans because it gives them the chance to see a home game, in great seats, all expenses paid. NFL games are not cheap for anyone, and for families, it is sometimes not even possible to fit into the budget. The contests give individuals and families the chance to not only go to a game, but to have a VIP experience while in attendance. I will be personally autographing the merchandise that is included in the prize package. We will also be setting up a meet and greet at the end of the season for all of the winners throughout the year. I look forward to meeting you. Who Dey!

Monday, May 18, 2015

Current Event Blog Post Assignment:




It’s been labeled, “Deflategate”. In a playoff game last season between the New England Patriots and Indianapolis Colts, it was found that the footballs the Patriots were using on offense were under the regulation weight. Patriots quarterback; Tom Brady and the rest of the Patriots denied any knowledge of why the balls would be underweight. Tim Wells was hired by the NFL to investigate the allegations. The report released, known as the Wells Report, found that it was likely that Tom Brady was not being truthful when he said he did not know why the balls were under weight. Tom Brady was eventually suspended for four games and the Patriots were fined $1 million, but this all comes after the Patriots won the Super Bowl last season.

The Wells Report is a 243-page report regarding Tim Wells’s investigation into “Deflategate”. The report concludes that Tom Brady at least had some knowledge about the underweight balls, but that it was unlikely that the coach knew anything. The article I reviewed, Patriots issue response to Ted Wells Report, by Gregg Rosenthal, discusses the Patriots rebuttal that they released three days after the release of the Wells Report. They explain that the report is incomplete and incorrect. It says that the Wells Report does not take into account the natural loss of psi the footballs could have undergone from the time they were originally checked to the final check, which determined they were underweight. There were also some texts between Brady and the equipment staff that the Wells Report found and said that they were discussing the deflated footballs. The Patriots rebuttal says there are many more possible explanations for the texts, and they did not have anything to do with deflated footballs. It pretty much is saying that the NFL does not have any firm evidence, it is all coincidental evidence, and there are explanations other than what the Wells Report states. The Wells Report discusses the advantage of the underweight footballs. It talks about how current and prior quarterbacks were interviewed, and they all recognized the advantage of an underweight ball, especially in inclement weather. The Patriots report says that Tom Brady does not like his footballs under 12.5 psi (lowest allowed ball weight) because they do not release from his hands how he prefers. The punishment came pretty quickly after the report was released. Many were surprised with the four game suspension Tom Brady received. By all reports, it seems as if he was suspended less for the fact that the balls were underweight, and more for the fact that he lied about it. With the Patriots still denying that Brady knew anything, and completely dismissing all of the evidence, saying there are other explanations, it will be interesting to see if the punishment sticks. Brady is officially appealing the suspension.  

References:


Rosenthal, G. (2015, May 14). Patriots issue response to Ted Wells Report. Retrieved May 17, 2015, from http://www.nfl.com/news/story/0ap3000000492679/article/patriots-issue-response-to-ted-wells-report

Thursday, April 30, 2015

Nati Sports Heads: Caption This! Contest Winners...

Caption This! Congratulations to the winners...








                                                          Image from: http://www.wbur.org/npr/209227078/in-baseball-punishments-often-come-   
                                                          with-an-asterisk

Wednesday, April 29, 2015